Everything but the Coffee: Learning about America from Starbucks
“Those who frequent Starbucks will enjoy Simon’s range of topics, from business matters to the music played to the (very American) concept of ‘self-gifting.’”–Publishers Weekly
Everything but the Coffee casts a fresh eye on the world’s most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America.
Bryant Simon visited hundreds of Starbucks around the world to ask, Why did Starbucks take hold so quickly with consumers? What did it seem to provide over and above a decent cup of coffee? Why at the moment of Starbucks’ profit-generating peak did the company lose its way, leaving observers baffled about how it might regain its customers and its cultural significance?
Everything but the Coffee probes the company’s psychological, emotional, political, and sociological power to discover how Starbucks’ explosive success and rapid deflation exemplify American culture at th (more…)
Categories: Gourmet Coffee Beans Tags: America, Coffee, Everything, Learning, Starbucks
